Making Events and Training Better Business

ViewCentral is the leading provider of enterprise event management software solutions. Our on-demand event management software applications are used by training and marketing organizations to drive the productivity and return-on-investment of education and event marketing programs – whether they are delivered through live in-person, Web-based or recorded means.

ViewCentral’s online registration and management solutions optimize the event-centered touchpoints that help marketing departments to create customers and help training organizations to create successful users and customer evangelists. Customers of ViewCentral’s enterprise event management solutions experience increased event attendance, improved attendee satisfaction and accelerated revenue gains.

Companies envision an ideal customer lifecycle in which the customer moves from initial contact to being a suspect, a prospect, a customer, a satisfied customer, and then an evangelist for the company and its products. Attended events — marketing events and training — are vital tools in moving the customer through this lifecycle.

Figure: The Ideal Customer Lifecycle

ViewCentral helps organizations achieve this ideal by managing events and training as business opportunities within the context of overall business processes – enabling a systematic marketing and sales process, efficient program management and delivery, and comprehensive reporting and business analysis for continuous program improvement. ViewCentral’s online registration and event management software provides complete management and decision support to help companies deliver more events and training with higher return and more business impact.

ViewCentral’s event management solutions are used by hundreds of leading organizations across a broad range of industries, including Xerox, American Express, E*TRADE, Microsoft, Fidelity Investments, Kemper Insurance, McKesson Corporation, T. Rowe Price, Perkin Elmer and Polycom.