Campbell,
Calif. – March 8, 2007 – Rainmaker Systems, Inc. (NASDAQ:RMKR), a leading provider of sales and marketing solutions combining hosted application software and execution services, today announced that its agreement to provide lead development services for one of its Fortune 50 hardware clients has been extended for an 18-month term.
Under the terms of the renewed agreement, Rainmaker will provide Decision Maker Identification, Account Profiling, and Lead Generation and Nurturing services through a multi-touch, outbound telemarketing program. The program is designed to generate incremental revenue across multiple product and solution groups for this Client from targeted non-named enterprise accounts and accounts from SMB organizations.
An important aspect of the three-phase program is to develop key indicators for prospect nurturing in order to more intelligently drive marketing activities, improving Rainmaker’s ability to target the right decision-maker with the right message at the right time. Rainmaker delivers these leads and new business opportunities to the Client in support of both direct and channel sales forces.
Rainmaker utilizes its proprietary Revenue Delivery Platformsm to leverage strategic lead development with multi-touch outbound marketing activities and inbound response management services to further engage the Client’s prospects and drive sales. |
About Rainmaker
Rainmaker Systems, Inc. delivers lead development, training, and contract
sales solutions designed to more efficiently and effectively deliver
revenue. Our Revenue Delivery Platform combines proprietary, on-demand
application software with expert execution services and proven best
practices in enhanced data analytics and integrated multi-channel communications
that maximize business-to-business marketing and sales efforts. Our
clients include leading companies in the hardware, software, telecommunications,
and financial services industries. For more information visit www.rmkr.com.
NOTE: Rainmaker
Systems, the Rainmaker logo, Sunset Direct and Contract Renewals Plus
are registered with the U.S. Patent and Trademark Office. All other
service marks or trademarks are the property of their respective owners.
Some of the information in this press release may contain projections
or other forward-looking statements regarding future events or the future
financial performance of the Company and its subsidiaries. We wish to
caution you that these statements involve risks and uncertainties and
actual events or results may differ materially. Among the important
factors which could cause actual results to differ materially from those
in the forward-looking statements are general market conditions, unfavorable
economic conditions, our ability to execute our business strategy, our
ability to integrate acquisitions (including our acquisitions of Sunset
Direct, Launch Project, Metrics Corporation and ViewCentral) and expand
our operations without disruption to our business, the effectiveness
of our sales team and approach, our ability to target, analyze and forecast
the revenue to be derived from a client and the costs associated with
providing services to that client, the date during the course of a calendar
year that a new client is acquired, the length of the integration cycle
for new clients and the timing of revenues and costs associated therewith,
our client concentration given that the Company remains dependent on
a few large client relationships, potential competition in the marketplace,
the ability to retain and attract employees, market acceptance of our
service programs and pricing options, our ability to maintain our existing
technology platform and to deploy new technology, our ability to sign
new clients and control expenses, the possibility of the discontinuation
of some client relationships, the financial condition of our clients’
business and other factors detailed in the Company's filings with the
Securities and Exchange Commission, including our recent filings on
Forms 10-K and 10-Q. |