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 A dynamic focus on driving revenue through data-driven technologies and business-to-business sales and marketing. The Rainmaker Management team benefits from a dynamic combination of diverse talents and extensive experience in applying relevant data to maximize sales and ROI for clients. Their shared commitment to the integration of data, sales and marketing services into solutions appropriate to each client yields industry-leading returns and higher customer value.
Michael Silton A pioneer in the data-driven marketing of technology products, Michael helped lead the industry in leveraging data-analysis and prospect databases in support of integrated sales and direct marketing campaigns. His intimate understanding of the challenges facing technology companies and the needs of their customers led him to found Rainmaker in 1991. Michael's vision: Dramatically improve revenue for high-tech clients, with services that make their sales and marketing campaigns more relevant to customers. In 1995, Michael recognized that technology companies faced a serious challenge: the need to build better customer relationships while having to focus resources on supporting their core business activities. As a result, Rainmaker added outsourced customer relationship management to its service offerings. Since then, he has further expanded the company's vision. Its focus: Enable clients to profit from every stage of a customer's lifecycle, with solutions that precisely target the right messages to customers at precisely the right time. Prior to Rainmaker, Michael led marketing at MAI, a half-billion dollar hardware manufacturer with an extensive services organization. Previously he was COO of a private software company that was the leading provider of ERP solutions to soft goods manufacturers.
Steve Valenzuela Before joining Rainmaker, Steve served as the vice president of finance and CFO for the Thomas Kinkade Company, formerly Media Arts Group, a NYSE listed company. Previously, Steve held several CFO positions, including PlanetRx, where he led a successful $110 million IPO, and LinkExchange, where he negotiated an acquisition by Microsoft. Earlier in his career, Steve held financial leadership positions with high-tech companies such as Coherent, Tandem Computers, now part of Hewlett-Packard, and Intel.
Mark de la Vega He brings to Rainmaker a multi-faceted, fast-paced, leadership background with a track record of on-time delivery, gains in market share and bottom-line revenue. He has managed worldwide software and product organizations involved in a total array of business operations, including product marketing, product management, product development, quality assurance, technical documentation, project management, sales, SEs, PSO, alliances and customer support. Mark has demonstrated an exceptional technical grasp of, and leadership in, critical product development and information technologies. A synopsis of his technical experience includes work in the following areas: networking protocols, security, network and service management, application management, SFA, contact center applications and data analytics. Prior to joining Rainmaker, Mark was the Executive VP & General Manager, On-Demand Division, TeleTech Holdings, Inc, with full responsibilities for CRM in the SaaS market place. He was responsible for building out a newly hosted CRM division, leveraging existing investments in technologies, data infrastructure and contact center best practices while identifying new areas of opportunities of high growth. After a distinguished product development leadership career at Nortel and Amdocs, he was named President of the Amdocs Clarify/CRM Division with full P&L responsibilities in 2003. Mark started his career managing varied facets of software and technology with increasing responsibilities and breadth at Bay Networks, Cisco Systems, Novell, Network General, Network Systems and British Telecom.
Eric Anderson With more than 15 years experience in sales, Eric's career reflects leadership in creating best-practice sales and marketing strategies in every area. In Rainmaker's early days, Eric managed the company's largest accounts, including SCO, Sun, Novell, Symantec, and Sybase. During that time he also developed an inside sales organization, established best practices and led a team of sales professionals fueling Rainmaker's IPO. Subsequently, as Vice President of Sales at Encover, Eric was responsible for developing and institutionalizing best practices in service contract sales and channel engagement strategies — and building inside sales, pre-sales and field sales organizations. During his tenure, Eric secured many major clients, created strong relationships with a wide range of companies, including Juniper Networks, Extreme Networks, Eastman Kodak and Xerox. Today, Eric is leading Rainmaker's sales teams that he has built on three core principles: domain expertise of market; business process expertise in selling services through all channels (direct, two-tier, and one tier); and a commitment to a proactive, client-centric, customer service that fosters long-lasting business relationships.
Larry Norris Larry's industry-leading programs reflect 15 years' innovation in the science of lead generation and its successful application in marketing and telesales. As President and COO of CAS Systems, he supervised the creation of process-oriented demand generation services that nearly doubled company revenue within two years. Previously, as Vice President of Business Development for AGEA — a wireless solutions provider — Larry created partnerships with Motorola, AT&T, Nextel and Weblink. Prior to AGEA, Larry was President and COO of Sunset Direct — a best-of-breed database marketing organization whose revenue tripled during his tenure. Larry's ongoing focus on creating better, data-driven, demand generation models is now expressed in cutting-edge programs that deliver more leads — and more profitable sales — for Rainmaker's clients. Consolidating best-practice techniques into a global engine for driving revenue, Larry and his teams lead the industry in creating programs that scale internationally while retaining the precision necessary to maximize returns.
Moe Bawa Moe has served in a wide range of executive positions, and in the capacity of both a customer and provider of outsourced call center services — providing him unique insight into how principles-based operations methodologies can be leveraged to generate higher revenue and greater levels of customer satisfaction for Rainmaker's clients. While at RealNetworks he oversaw worldwide operations for GM Customer Support Services; and as Vice President of Global Operations at SITEL, he managed accounts for Fortune 500 clients including Prudential, Blue Cross & Blue Shield and Cigna. Previously at SITEL, while serving as Director of Global Operations, Moe created and directed a global team dedicated to Microsoft's Europe, Middle East and Africa program - during which he supervised the consolidation of a multi vendor approach in each country into one organization representing 7 sites serving over 13 languages. Leveraging structured service methodologies that treat every customer event as part of an entire sales cycle, Moe ensures that Rainmaker's sales operations integrate with the company's data-driven marketing technologies — as well as with the enterprise sales strategies of its clients. The result: services that drive greater revenue, by ensuring every conversation is relevant to where the customer is in their business cycle.
Seth Romanow Before joining Rainmaker, Seth led the Customer Intelligence organization for Microsoft.com. There he managed web analytics, customer data, behavioral targeting and business intelligence platforms and services. Prior to Microsoft, Seth was a Global Account lead at Wunderman/Y&R where he was responsible for managing the worldwide relationship marketing activities on behalf of Microsoft's Server and Tools business group. Seth also held a number of marketing leadership positions in prominent companies, including Hewlett-Packard where he was Director of Worldwide Customer Knowledge Management and Analytics. At HP, Seth was responsible for managing worldwide customer information, data quality, web traffic, customer satisfaction measurement and advanced analytics. He also has varied management experience in advertising and marketing, holding senior positions at EuroRSCG, BatesUSA and BBDO, managing client relationships with well-known brands such as Apple, Intel, Sprint and the US Navy. He has been recognized twice by B2B Magazine as a Top 100 Marketer, and is a founding board member and currently President of the Web Analytics Association.
Phil Johnson In his previous position as Vice President, Human Resources and Administration at InfoGain, Phil was responsible for hundreds of employees in offices spread across the Americas, Europe and India. Prior to InfoGain, Phil served at renowned Tandem Computers a global multi-million dollar corporation, as VP Human Resources and Public Affairs. There, he helped build a human resource organization sustaining a staff of thousands worldwide. Additionally, Phil served as VP, Human Resources, for Altos Computer Systems — an international company employing over a thousand high-tech professionals. Phil now leads Rainmaker in joining many resources into a truly global team that is committed to delivering maximum revenue and customer satisfaction for its clients — and which shares a culture dedicated to enabling best practice solutions via client-centric services and technology.
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Michael Silton is the founder and CEO of Rainmaker Systems and is responsible for the company's strategic and operational leadership.
Steve Valenzuela directs all aspects of the company's financial operations and investor relations, including the management of accounting, finance and legal affairs. With over 28 years in the high technology sector, Steve has served companies ranging from startups to Fortune 500. He has deep experience in a wide range of areas, including company acquisitions, funding, and management of initial public offerings.
Mark is responsible for defining, developing and delivering a world class revenue delivery platform.
Eric Anderson has responsibility for driving Rainmaker's global sales of lead development, online training, and service, subscription and warranty sales programs. Leveraging experience from his days as a pioneer in the area of service sales marketing, and deep expertise gained as an ongoing innovator in the market place, Eric is focused on the development of client acquisition sales teams that are rapidly acquiring new accounts, generating new business from existing customers, and leading the company into new target markets.
Larry Norris drives the development and implementation of Rainmaker's clients' lead development program engagements. Leveraging exceptional experience in lead management and B2B marketing, Larry oversees the creation of integrated marketing and technology solutions that drive leads for Rainmaker's clientele — and which customize and scale to meet their local and global needs.
Moe Bawa directs the development and management of operations that integrate with Rainmaker's sales, data and marketing services for the company's strategic accounts. With over 17 year's experience in creating and managing global operations for multi-site, high-volume contact centers, Moe has overseen the formation of process-oriented customer support and sales services that have helped set best practice standards for the industry.
Seth is responsible for managing all Rainmaker client and corporate marketing efforts, including helping Rainmaker customers achieve their revenue goals through effective integrated marketing programs. Seth's background includes over 20 years of broad marketing experience in online marketing, relationship marketing, advertising, branding, marketing operations, data and analytics.
Phil Johnson leads Rainmaker's human resources group and is responsible for the policies and programs that support the company's worldwide network of sales and marketing organizations and operations centers. With over 25 years' experience as a senior executive, Phil's roles have included management of HR practices, personnel development, corporate communications, recruitment, benefits planning and public relations. Phil also has special expertise in both international and new business development, gained from the key roles he has played in the integration of global resources for high-tech companies.
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